The Rise of Single Origin Japanese Tea: Webinar with Oscar Brekell

Join speaker Oscar Brekell on Tuesday October 10, 2017 7:00 PM – 8:30 PM EDT for a webinar about Japanese tea

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“Top of the East” Yokosawa, Shizuoka, Yabukita, May 2016

In the last couple of years, we have seen an increased popularity and interest in Matcha in the Western market. When it comes to Sencha however, despite the fact that the market offers more variation and teas of higher quality than ever before, it has remained in the shadows of its stone ground cousin. This is indeed unfortunate because Sencha is truly unique both in terms of taste and flavour, and also in terms of brewing methods and how it is served.

As tea grows increasingly popular across the world, there is a growing interest in high quality teas and single origin teas, among lovers of Camellia Sinensis in many countries. Thanks to the internet and improved communication, single estate tea is more available than ever before.

However, when it comes to Japanese tea, unfortunately single estate teas are still a rare thing to come across. This does not only apply to the international market but is also the case with the domestic market. The last 20 years have brought many changes to tea drinking in Japan, and among them we are now witnessing the rise of Single Origin Japanese tea.

This is a movement that is taking place in several areas, but especially remote villages in Shizuoka Prefecture such as Yokosawa, Ohira and Tawaramine are putting great efforts into putting Single Estate Sencha in everyone’s tea cup. The result is an amazing degree of variation, and taste nuances that tea lovers across the world have never before experienced.

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Yokosawa, Shizuoka, Sofu Cultivar, May 2017

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Yokosawa, Shizuoka, Sofu Cultivar, May 2017

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Yokosawa, Shizuoka, Sofu Cultivar, May 2016

About the Webinar  

As a frequent traveler to these areas, Oscar would like to share with the attendees all his impressions and the stories he has heard from farmers, wholesalers and retailers, many of whom were directly involved from the very start of the movement.

Oscar will also dig deeper into the reasons for Japanese Single Origin Tea not taking off until recently, and share with you his predictions of what the future has to offer.

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Yokosawa, Shizuoka, Koshun Cultivar, May 2016

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Mariko, Shizuoka, Kondowase Cultivar, May 2016

About the Speaker: Oscar Brekell

Oscar Brekell is currently working for the Shizuoka Prefectural Japanese Tea Industry Research Center. He is the 10th graduate of the Japanese Language and Culture Studies Course of the International Student Center. After hard study of Japanese tea, he became the first Swedish certified “Japanese Tea Instructor” in Japan. Mr. Brekell has already held a number of Japanese tea seminars both at home and abroad and made many TV appearances and on radio programs. Mr. Brekell is very passionate about promoting Japanese tea.

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Ohira, Shizuoka, Sayamakaori Cultivar, January 2017

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Mariko, Shizuoka, Kondowase Cultivar, April 2016

Register Here for the October 10th Webinar with Oscar Brekell

Ticket prices:

THAC Member

*Members are eligible to enroll in 2 STPN webinars at no cost

Free
Non-Member $125.00

(+CA $25.41 FEE & GST/HST)

THAC Member

*Only 2 complimentary registrations to STPN webinars per membership year

$100.00

(+CA $20.46 FEE & GST/HST)

Tea Sommelier® Student $100.00

(+CA $20.46 FEE & GST/ HST)

 

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